About Us

V. Color Lenses was born after we noticed the lack of an innovative business in the field of eye beauty — a market that is still little explored and aimed at a specific and increasingly demanding audience. After a long period of research, and driven by a love for the beauty of the eyes, we conceived a project that was ambitious from the start and built to grow, yet personalised and tailored to a specific, select audience.

The name V. Color is a tribute to the matriarch of the family of one of the partners, whose life was sadly cut short in 2019. The “V” represents the initial of this great woman’s name, a fitting reference for a project of this magnitude.

After the first sales, we realised the great potential this area could offer. Operating in mainland Portugal and across the European Union, V. Color Lenses has grown thanks to its large customer base, which has remained loyal to our products since the very beginning.

It is in this spirit of customer satisfaction that V. Color Lenses is increasingly committed to offering quality products at affordable prices, with a single purpose: your satisfaction.